Initiatives aimed at preventing illness and fostering healthier lifestyles through educational programs and long-term behavioural change

The application of commercial marketing technologies to social problems, with the primary goal of behavioural change

A future treatment approach that tailors interventions based on a patient's unique characteristics, such as genetic makeup or brain receptor profiles

A medical approach where treatment decisions are primarily informed by data from multi-centre trials and broad patient populations

Non-traditional health practices like physiotherapy, massage, or meditation, often used in conjunction with conventional treatments

A holistic health approach that considers biological, psychological, and social factors in understanding health

An outdated health approach that focuses solely on medical issues and their physical repair without considering broader factors