The application of commercial marketing technologies to social problems, with the primary goal of behavioural change

Initiatives aimed at preventing illness and fostering healthier lifestyles through educational programs and long-term behavioural change

A medical approach where treatment decisions are primarily informed by data from multi-centre trials and broad patient populations

Non-traditional health practices like physiotherapy, massage, or meditation, often used in conjunction with conventional treatments

A holistic health approach that considers biological, psychological, and social factors in understanding health

A future treatment approach that tailors interventions based on a patient's unique characteristics, such as genetic makeup or brain receptor profiles

An outdated health approach that focuses solely on medical issues and their physical repair without considering broader factors